LETS START Blog How to prevent These 7 Common SOCIAL MEDIA Mistakes

How to prevent These 7 Common SOCIAL MEDIA Mistakes

What has always been the most effective way to generate home based business? Referrals from existing customers with their friends and families.

Creating raving fans who sing your praises to others is both least expensive & most productive form of advertising. Most people tune out traditional means of advertising. Only 1 1 in 6 television commercials actually generate a positive return on investment. Nobody under 70 uses Yellow Pages for anything. But over 80% of consumers can make a purchasing decision using the input of family and friends.

Social media marketing provides the electronic platform for referral marketing to exist. Over Motivational Content . The common Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets go out each week. YouTube has over 100 million views per day. The prospect of your message to be spread by raving fans is more frequent today through social media marketing than any other time in the history of business. Can your company afford not to participate in this marketing revolution?

If you are like me, you study from making mistakes. However, when you can learn from the mistakes of others, you then will achieve success quicker. So why not study from the mistakes of others? Below are a few common mistakes new marketers make when attempting to create and implement a social media marketing plan:

I’ll figure it out when i go- the largest time waster is going into a social media marketing campaign without the plan. Take time to get educated on social media sites. Not all sites are designed for businesses. Also, once you learn a site, learn all of the benefits of the website. Correcting mistakes is very time consuming and will result in many business owners abandoning their plan and walking from the strategy. Instead, learn the fundamentals of setting up these site, understand the different options, and spend your time engaging rather than fixing problems. You can find good online educational programs out there that can teach business owners on how to create and implement a social media marketing plan.

Let’s add 100 sites in a single day- it’s tempting to venture out and create a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at one time. But the problem with this particular strategy is that if you grow too fast, you won’t be able to keep up with all the benefits of each site. The best approach is to create one site, like Facebook, learn the facts and properly implement. Create your Fan page, join groups, take part in events, and engage with others. If you start up 12 at once, you will not be as active and your insufficient participation could defeat your overall goal. It’s easier to have one or two 2 completely utilized social networking sites than 100 poorly designed and ignored platforms.

Profiles don’t matter- users of social media marketing won’t engage with people who don’t possess complete profiles. Given the popularity of Twitter, Facebook, and Google+, lots of people will find you before they find your website. If they find your site and you have a pic of one’s logo, no pic, or very little personal information, then they will most likely ignore you. Your profile can be your first impression, so be creative, be thorough, but most of all, be personable.

Here’s the pitch- here’s the largest stumbling block for some beginning marketers. Once they have an audience, they feel compelled to broadcast their message to the masses. This type of media is really a huge mistake and you will be ignored if you try out this on social media. Traditional a proven way marketing practices are a dying breed and trying to imitate these ineffective methods on a new medium will yield the same failed results. Instead of selling your product, educate the masses and establish yourself being an expert in the field where you are practicing. For instance, if you are a Realtor, instead of promoting yourself and your site, educate homeowners on what they can do to market a house themselves. The truth is, only a small percentage of people will act on do-it-yourself content. By providing valuable information, you’ll become an expert about them. Then, when the reader is preparing to sell their house, they will probably ask for your services.

Same approach to communication- not everyone receives information through the same medium. Some people prefer to read, others like video, and some people will be attracted to pictures on your site. The key is to mix up how you post. If you to put it simply out a blog each day, your followers can be blind to your communication method. Change it out up a little. If you have a blog 1 day, then put up a simple video another. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.

Peaks and valleys- be consistent in your social media activity. This doesn’t imply that you have to make posts multiple times every day. But if your goal is to make 30 Facebook posts per month, you’ll find it’s easier to have 1 post each day than 3 days with 10 posts.

Take action all yourself- did you ever have multiple email accounts? I used to truly have a hotmail, yahoo, and gmail account that I’d use to communicate with people. Having to log into multiple accounts each day to check on the emails became annoying, frustrating, and ineffective. The truth is, it became to frustrating to get this done and I hardly ever used my email. However, once I learned to load all of my email accounts into Outlook, I could efficiently check and utilize the benefits of email. Exactly the same applies to social media. If you have to log into and log off of 5 different social media sites each day, it’ll become tiresome and your level of engagements on these sites will dwindle. Therefore, utilizing tools that will allow you to log into all your social media accounts for interactions may be the easiest way to make sure that you consistently implement your social media plan. Again, there are several good all-in-one social media marketing dashboards that will enable you to streamline your accounts and social media efforts.
In summary, if you’re a small business owner looking to create a social media plan for your business, you then absolutely should learn how to use the technology and find tools to assist you in the daily utilization. Unless you know how to create a house and you don’t possess a hammer, that house isn’t likely to get built. By firmly taking the steps listed above in this posting, it will be possible to quickly and effectively create & implement your personal profitable social media marketing plan.

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